Digital analytics and engagement platform for

all digital teams

product managers

marketers

CX teams

tech teams

Understand user behavior and take action in real-time, powered by AI.

"Dataroid is our trusted partner, empowering us with deep customer insights and real-time engagement to take customer experience to the next level."

Merve Çakır,
Head of Digital Marketing, Garanti BBVA

34.25%
decrease in account churn

→ Success story

“Dataroid’s journey analytics platform enabled us to turn complex behavioral data into clear, actionable decisions. It’s been a great experience having both analytics and digital engagement needs met in a single solution.”

Batuhan Süzer,
Digital Marketing & Growth Vice President, ING Türkiye

15%
increase in retention rate

→ Success story

“By collecting millions of data points across our digital platforms, we offer our customers a seamless experience by meeting their expectations immediately and designing contextual solutions.”

Yalçın Sezen,
Deputy Chief Executive Officer, İşbank

33%
account opening conversion

Award

→ Success story

“Our collaboration with Dataroid enabled us to gain powerful insights from user data, optimize key journeys, and deliver a smoother onboarding experience, driving 130% conversion in key customer acquisition journeys.”

Melda Çetin,
Chief Executive Officer, Tami

59.2%
increase in POS applications

→ Success story

“Striving to become Turkey’s leading digital airline, we’ve been heavily investing in advanced technology and digital transformation in recent years. Our partnership with Dataroid has been key in strengthening this vision, helping us better understand our digital users and connect with them on a deeper level.”

Onur Dedeköylü,
Chief Commercial Officer, Pegasus Airlines

72%
higher ticket purchase

→ Success story

“Dataroid has significantly increased our conversion rates both on our web and mobile channels and has enabled us to give our customers and partners much better service.”

Çağla Taşkeser,
B2B Digital Trade Marketing Manager, Unilever Turkey

→ Success story

Ceyda Yalçın,
Digital Banking – Nays App Tribe Leader, İşbank

59.2%
lift in money transfer adoption

→ Success story

“At Garanti BBVA Payment Systems, we always aim to create value for our customers. By leveraging Dataroid’s real-time journey analytics and engagement capabilities, we understand customer behavior and transform it into engagement and loyalty.”

Sadık Baş,
Deputy General Manager of Marketing Portfolio Management, Garanti BBVA Payment Systems

88%
increase in blog traffic

→ Success story

“Thanks to Dataroid’s engagement and analytics solutions, we at Hayat Pay witnessed significant improvements in both user acquisition and conversion rates.”

İnci Özata,
Hayat Pay Marketing

11.8%
uplift in card applications

4.7 out of 5 stars

70+ brands trust Dataroid to deliver real impact for over 120 million digital users

34.2%

decrease in account closures

16.7%

increase in reactivating at-risk users

33%

conversion rate for new account openings

72%

higher ticket purchase on campaign days

Unified data without effort

Seamlessly collect and unify data from all digital touchpoints, enabling a more connected and insightful experience across platforms.

Visualize journeys with AI-powered insights

Leverage real-time, AI-driven journey analytics to gain deeper insights and optimize every step of customer experience.

Empower your end-users with timely responses

Deliver smart, personalized communications through data-driven push notifications and in-app messages powered by AI. With real-time triggered communication and geo-targeted interactions, ensure timely, relevant engagement based on user behavior and location.

Take your digital experience further

Enable smarter strategies and better outcomes with real-time unified data, and Al-powered insights to create engaging, impactful, and customer-centric experiences on digital.

Success stories

İşbank, Turkey's first national bank, has pioneered technology adoption. Addressing shifting customer experiences and competition, İşbank invested in the big data analytics and engagement platform Dataroid.

14M+

digital users

33%

conversion rate of users visiting gold savings account page with targeted in-app messages

38%

conversion rate of cardholders exceeding credit limit with instant increase offer

Garanti BBVA, Turkey's second largest private bank, gains a deeper understanding of customer behavior and improves digital user experience using Dataroid.

16M+

digital users

70+

integrated digital channels

34.25%

drop in overdraft account closures with Dataroid's in-app messages

Akbank, one of the leading private banks in Turkey, selects Dataroid to gain real-time visibility of customer journeys, gather customer intelligence and enhance user experience across its digital channels.

16.7%

increase in user activation

16.3

conversion rate for loan repayments with special recommendations

9.2%

conversion rate for enhancing credit processes with targeted engagement.

Bonus is Garanti BBVA’s credit card product that lets customers earn bonus points as they spend, allowing them to shop for free using the bonuses they’ve earned.

88%

increase in traffic for the Bonus blog

+70%

more engagement with key content on the Bonus blog

40%

boost in deep-read rates for selected Bonus blog pages

Pegasus Airlines strengthened digital capabilities with a mobile-first approach through Dataroid, boosting customer engagement, ticket purchases by 72%, and notification opt-ins by 13.2%.

5M+

digital users

83%

increase in ticket sales on campaign days with Dataroid's real-time push notifications.

13.2%

growth in notification opt-ins through targeted in-app messaging, re-engaging disengaged users.

Nays is a multifunctional app offering earnings, micro-credit, gamified discounts, quick cash access, and 24/7 money transfers. Leveraging Dataroid's platform, Nays enhanced conversions through data insights.

16.8%

increase in the daily average of users actively utilizing the "invite to app" function

16.2

rise in the daily average of users making their first money transfer on the day of their account creation

401%

increase in users initiating the MOI (Money Onboarding Initiative) process

Empowering our clients with rewards & recognition

2024

Akbank

Best Measurement in CX (over 5K employees)

2024

İşbank

Best CSR Initiative

2021

İşbank

Innovation and Financial Innovative Technologies

2021

İşbank

Innovative Customer Interaction & Experience

2021

İşbank

Best Use of Data

Customers love Dataroid

What our customers say

We can monitor all the data I need through a single platform

We use it to analyze the behavior of retail banking customers on our website, internet banking, and mobile app. These features support both the product development and digital marketing teams. Specifically, we can track interaction KPIs, examine user journeys, and gain insights into customer behavior. While we could gather this data from various tools, having real-time data enables us to act quickly.

Engin Y.

Web Site Management Senior Supervisor

A great digital analytics tool with an amazing customer success team

The easy-to-use panel allows our teams to produce valuable insights and actions that align with our strategies. Also, Dataroid has many features that can meet diverse needs whether it is for engagement or analysis purposes and more exiting features are on the way.

Esma K.

Digital Analytics Specialist

Dataroid helps us leverage our data to unleash potential of users’ behavior on our app

Dataroid user panel is a user-friendly panel therefore most of the time we can understand how we benefit from a specific feature. This leads us to use panel more and more day by day for further occasions. If we don't understand or if there further questions occur, we can consult to customer support team at any time and they reply quickly. Also, the integration process is quick and auto capture feature makes the integration process quite easier.