Akbank wins the Gold Award at the TCXA with Dataroid

The Türkiye Customer Experience Awards (TCXA) recognize and celebrate excellence in customer experience across various industries in Türkiye. This event brings together industry leaders to recognize and commemorate the most effective customer experience management practices. These awards honor innovative projects that significantly enhance customer satisfaction and engagement through the creative use of technology and customer-centric strategies.

On June 13, 2024, the TCXA recognized Akbank with the Gold Award for its “Best Digital Transformation—Finance.” The award ceremony highlighted Akbank’s achievements in leveraging advanced technology to provide personalized, real-time customer interactions and celebrated Akbank’s accomplishments in digital transformation, facilitated through their collaboration with Dataroid.

Dataroid, AI-supported data analytics and customer engagement platform, played a crucial role in this achievement. By utilizing Dataroid, Akbank has been able to provide its customers with personalized solutions and experiences with the right content at the right time. The platform enables the bank to take real-time actions by instantly measuring customer interactions and experiences across various digital channels. Additionally, Akbank conducts detailed data analyses in collaboration with Dataroid, significantly enhancing its digital channels and customer experience.

“We are proud to support Akbank in their digital transformation journey,” said Elif Parlak, Chief Revenue Officer at Dataroid, and added, “This award is a testament to our shared commitment to the advancement of the banking industry by providing exceptional customer experiences and innovative solutions.”

Akbank continues to lead in providing top-notch digital banking services, thanks to the digital foundation established with Dataroid. This collaboration allows Akbank to maintain its position as one of the leaders in Türkiye’s digital banking landscape by continually improving its customer engagement strategies. We will further enhance Akbank’s digital customer experience with advanced Dataroid features.