0
%
increase in notification opt-ins
0
%
higher ticket purchase
x
0
In a constantly evolving airline industry, Pegasus Airlines faces the challenge of adapting to frequent regulatory updates and addressing passengers’ diverse needs. To manage this dynamic environment effectively, Pegasus prioritized delivering timely, relevant information and enhancing user experiences within its app. This approach enables Pegasus to maintain clear, real-time communication and foster a customer-centric digital experience, ensuring passengers stay informed and engaged throughout their journey.
Pegasus Airlines leveraged Dataroid to enhance real-time communication and improve digital engagement across two primary areas: Operational Notifications and Campaign Messaging.
Pegasus Airlines employs Dataroid’s Instant Push API and Live Activities API to deliver operational communications effectively, enhancing the travel experience for a vast number of passengers through timely and relevant updates. Here’s a breakdown of the types of operational notifications delivered by Pegasus:
For promotional engagement and to foster enduring customer relationships, Pegasus Airlines strategically employs push notifications. These features are integral in driving conversions and reinforcing customer loyalty by delivering targeted and timely messages directly to the passenger’s mobile devices.
By focusing on real-time operational updates and personalized campaign messaging, Pegasus has streamlined its digital communication, leading to higher engagement, smoother travel experiences, and strengthened customer loyalty.
Push notifications boosted ticket sales and flight searches, highlighting the effectiveness of these timed communications. The trend clearly shows that strategic push notifications significantly boost customer activity on booking platforms, demonstrating their role in driving engagement.
By effectively encouraging users to enable notifications, Pegasus Airlines achieved a 13.2% increase in opt-ins. This enhancement significantly extends the effectiveness of the airline's communications, ensuring that more passengers are kept up to date with essential updates and offers.
Live Activities API provided flight status and gate change updates. These operational pushes are critical in maintaining high engagement and satisfaction, ensuring passengers are well-informed throughout their travel journey.
In addition to campaign-specific results, Pegasus utilizes the Dataroid platform for broader communications, such as new route announcements and updates on baggage pricing, ensuring that all pertinent information reaches its customers effectively and efficiently.
Drive your digital growth
Schedule a demo today to learn more on how we can help you unleash the potential of digital using Dataroid.