Resources
Here are all the resources to help you learn more on Dataroid, digital analytics and other related topics.
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Explore more on how to analyze data and engage with your users
Explore how to analyze data and engage with your users
Featured Resources
April 15, 2024
Dataroid, the leading enterprise-level digital analytics and customer engagement platform, is thrilled to announce its outstanding performance in G2’s 2024 Spring Reports, solidifying its position as a frontrunner in the industry. Dataroid once again demonstrates its unwavering commitment to excellence and customer satisfaction by collecting 13 different performance badges.
July 27, 2022
Learn how digital analytics is transforming aviation. Download ‘Flying High with Data’ for insights on improving passenger experience, optimizing operations, and driving growth with real-time data.
Blog
Marketing forecasting is the process of predicting future market conditions, customer behavior, and sales performance using various analytical techniques and data sources. The process consists of analyzing historical data, market trends, industry insights, and other relevant factors to predict future demand, sales volume, revenue, and other key marketing metrics.
Blog
There are issues with client turnover that arise during the life cycle of any organization. However, it is crucial to realize that keeping current or long-standing customers is always easier and less expensive than seeking alternative ones. Consequently, a business should always look for novel ways to increase client loyalty and recognize hazards and signs to prevent revenue losses.
Blog
The customer journey is the complete path a customer takes when interacting with a business, from initial awareness to advocacy support. Customer journey mapping is the process of creating a visual representation of this journey to better understand the customer experience. It also identifies opportunities for improvement. In this way, it helps you understand and guide your customers' steps when interacting with your brand.
Blog
More than ever designers have a wide range of tools and skills. From this perspective, using product analytics might be the most distinguishable one for product designers. In this article, I’ll try to break down how to connect metrics to the design process and apply the findings to design future improvements.
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2022 was another stellar year for Dataroid. As we continued to provide our customers with an amazing consumer experience, we added new leading brands to our client portfolio. We also focused on our employees and partners just as much to make sure we enter 2023 with the same excitement we had over the course of 2022.
Blog
We all know what it’s like that first time you meet a new product, see if you like it, and really fall in love. Or fall in hate, as the case may be. Well there’s a word for that whole process, and today we’ll be focusing on what is one of the very first stages of the customer journey, on how to optimize the onboarding experience so that you never lose a potential customer before you’ve claimed them in the first place.
Blog
Market basket analysis is a method that searches for connections between items in a commercial environment. Despite its name, market basket analysis extends beyond the typical supermarket setting. Any group of products can be analyzed using the market basket method to find affinities that can be used in some way.
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Most businesses these days have figured out that data is the way to move their business forward. Technology and analytics have become keywords thrown about in business meetings, often by people who don’t even know what all the terminology they’re using means exactly. But regardless, collecting more data and the proper analysis have become an indelible part of just about any modern business.
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Compared to other industries, financial services and banking industry are largely data driven. It’s no secret that banks are now processing big data to make smart business decisions. Increased consumer engagement with digital platforms and the expectation of seamless experiences across all channels, are driving future customer experience design for many industries.
Reports
There are two reasons that data has become so paramount to marketing. The first is the sheer influx of the amount of data. Now we can track views, clicks, downloads, and so much more, as well as reach customers on a daily basis, a far cry from olden days of physical interactions and cash transactions. But more importantly for the purposes of this guide is the way that interpretation and analysis of this data can be used to improve the customer experience.
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Customer journey mapping is a process whereby the entire experience of your customer(s) is mapped out touchpoint by touchpoint. What this does is let you easily visualize exactly what your customer is going through as they discover your project, and therefore see how to optimize the experience for them.
Blog
Some couple thousand years ago, leaders of society had to risk life and limb to slay dragons. Now, it’s the data dragons they’re busy trying to tame! The prevalence of high-powered hardware and software options and an increasingly digitalized lifestyle means that all kinds of data is available for anyone to find and use.
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You can measure just about everything these days, but unless you know exactly what you’re measuring and why, none of it will help you optimize your business. Tools like Dataroid help you avoid any painstaking data entry yourself, and give you the results you need to know how your app is performing.
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